Server location is the physical location of the data center, one where there is hosting of the website. You can find data centers anywhere in the world.
When choosing the hosting provider, you must consider the destination where your target audience is situated. When the customers click on the websites, the data passes right from the data center to the computer networks.
The only aim is to transfer data using the fastest working paths.
Why is service location important for website speed?
Knowing the physical location of the server is important to determine the website loading speed.
If the servers are located far away, then there will be a delay in data transfer. The servers must be close to the target customers for transferring data over short distances.
Additionally, research proves that about 53% of the customers abandon the sites if the pages take longer to load.
It should not take more than 3 seconds. Site speed is so crucial when it comes to SEO rankings. For improving the site speed, you should host the website very near to the customers.
Before deciding the content or design of the website, the first thing is where the server will be located.
Content Delivery Network is a great way of hosting websites throughout the country and world. CDNs help to shorten the distance of data travel. When the end-user browser has access to the websites, only the closest server responds to it.
This way the website delivers significantly faster than if you are using a home server. CDN helps in improving rank and website traffic.
If only one location is not available, then another location will help to serve the content. If you are from India, then you should look for Indian data center web hosting.
How the Server impacts the speed?
Data travels through the network with the use of cables. The faster the electronics are, the larger distances data must travel. And it will take a longer time to reach destinations.
The time taken for the data to travel from one place to another is called latency. When the user clicks on the button, the request goes back to the server.
And new data is sent to the user again. Like road signals, there is Internet traffic too. The more data is flowing through the lines, the slower the data transmission will be.
Should you host a server locally?
If your visitors are spread locally, then you can trust a reliable web hosting company. The bigger hosting companies like to invest in infrastructure and expertise too. But the local companies will not be able to match with the performance.
Why is Website speed essential?
With so many websites today, it’s a hard-to-get traffic website. You can go through search engines like Google. Website speed affects directly how Google ranks your website. There are so many factors to be considered. Speed is one of the greater factors you should take care of. Having a 1-second delay in page loading decreases the conversion of customers by 7%.
With the increase in speed, you will see improvement by about 15%. If the loading time is slow, most businesses lose a lot.
Conclusion
Response time is so important when it comes to SEO. Local hosting affects the server directly. If the user is very close to the server, then you won’t find any loading issues. The physical location does affect the speed of the website. The loading speed also affects the performance results of the websites.
When the hosting is made local, then you can easily make payments with your currency. When it is not, there will be a problem in the payment section. Doing a thorough audit of the site helps to know of the lags in the website. When you are next planning to choose to host, think of the location too.
Read the detailed article on Odoo Hosting, which will help you to host your erp efficiently and effectively