Sat. Jul 13th, 2024

Discovering new business models can be a risky, cost-intensive, and time-consuming process. Luckily Lean innovation can help. This article describes how organizations can embrace Lean Innovation to start effectively discovering new business models. It provides actionable steps for companies to embark on their Lean innovation journey and unlock their full potential for continuous improvement and customer-centricity in order to create sustainable growth.

Embrace a Culture of Experimentation

Lean Innovation is a further development of the Lean Startup Methodolgy, and is used by corporates and startups to find new Business Models. To kickstart Lean innovation, organizations must foster a culture that embraces experimentation. This involves creating an environment where failure is viewed as a learning opportunity rather than a setback. Encourage teams to test assumptions, iterate rapidly, and validate ideas through small-scale experiments. By promoting a culture that values experimentation, creativity, and collaboration, companies become faster in solving customer problems in an effective and scalable matter which creates pathways for profitable business models

Start with Problem Identification

Effective Lean innovation starts with identifying in which phase your business idea is currently in. The different phases come with different knowledge you want to know about your customer, and therefore you want to test different assumptions. In the first phase, you want to learn about your customer and it’s problem. Here you will engage in deep customer research, conduct interviews, and observe user behaviors to uncover pain points and unmet needs. By gaining a thorough understanding of customer challenges, organizations can discover if a customer’s problem is actually worth solving and build a business model around it or not. 

Adopt the Build-Measure-Learn Cycle

The Build-Measure-Learn cycle lies at the core of Lean innovation. This cycle enables teams to run experiments and learn about the customer and its problem at a fast pace. The idea is to create a hypothesis around an assumption, test if that hypothesis is true or not, and iterate around its outcome. By going through this loop over and over again, more and more information about a potential business model becomes clear while limiting the investment in resources. There are tools like GroundControl that help organizations with this process of continuous experimenting. You can find more at


Embarking on the Lean innovation journey requires organizations to embrace a culture of experimentation, focus on problem identification and adopt the Build-Measure-Learn cycle. By following these steps, companies can cultivate an environment of continuous improvement, customer-centricity, and transformative innovation. Lean innovation becomes not just a methodology but a mindset that drives sustainable growth and competitive advantage in the modern business landscape.

By Manali