If you are someone who is looking to establish thought leadership in a field, making leadership videos is the best way to do so. Gone are the days when the only way to establish thought leadership was through blogs, white papers, and articles. Video content is the future and the most popular form of content these days.
The best thought-leadership videos are truly informative, raise your audience’s awareness of the subject, and integrate good storytelling. And, of course, producing stimulating videos is an innate way to build a good connection with your audience.
Today, we bring to you a step-by-step guide to creating rocking leadership videos:
The first step to creating a leadership video is to choose a concept and angle that has not been explored before. A topic that already has tons of videos is not something you’d like to choose.
Ultimately, the more unique the topic, the more attention it will draw. Unique concepts are also what search engines love. If you google something, you’d also see how the most’ different’ concept ranks on the top.
Some of the tips for choosing a unique concept are:
- Stick to your niche. You do not want to go out of your niche just for the sake of being unique.
- Test your idea. Ask a few people what they feel about it. Take feedback and work on it.
One of the best ways to create your unique concept is to do a competitor survey and see what they are missing out on. Think of 3-4 competitors, and see what topics rank for them. Now see what they don’t talk about. What they miss out on is the concept you need to grasp.
The people who are the face in your video makes a much larger impact than you can imagine. The people you plan on bringing into your video need to be subject matter experts as well.
Not only does it create a good impression, but experienced professionals can also bring the best ideas and thoughts on board. Overall, this will strengthen the value of content that you’re presenting via your videos.
Some tips to choosing the right video talent are:
- Choose subject matter experts.
- Make sure your video talent is charismatic and not camera shy.
- Choose people who have already been on such videos.
- If possible, do a test video and see how it looks.
No matter how unique your topic is or how talented your people are, if you are unable to tell a good story, all of that goes to waste. Storytelling is the most important part of creating leadership videos, and it goes without saying that you need to nail it.
Storytelling helps keep your readers hooked to your video and decreases the bounce-off rate. Not only that, great storytelling will make the viewers like your brand more and, as a result, will help increase your conversion rates.
Some tips to great storytelling are:
- Have a clear structure: When your story flows smoothly, it is easier to understand and grasp. So, make sure that whatever message you are conveying is clear and simple. Do not overcomplicate.
- Have a strong message: All great stories in the world have one clear message conveyed now and again in the story. So, keep a central message in mind and convey the message clearly.
- Make it personalized: This one is very underrated. Your audience will love it if they can relate to the story. And the best way to make your story relatable is to make it personalized. If the speaker can insert personal experiences from their own life, it would be the best thing!
As the audience’s attention span decreases with each passing day, it becomes important to keep your video content short and crisp. So, extremely long videos that beat around the bush will bore your audience, and they will not want to watch your videos.
It is always a good idea to have a content writer or a content manager in place who writes an engaging script for your videos. If reading from a script is not something your video talent prefers, you could give them pointers they need to talk about. This helps in preventing diversion from your central message.
It is critical to be aware of the background against which you are filming. Make sure nothing is happening or moving in the background, as this could disrupt the video’s flow. Make sure you’re in a quiet room with no distractions.
When preparing your filming location, you should also consider the lighting. If you are not outside or do not have access to natural light, you may need to use additional lighting. Without proper lighting, your video may appear grainy and hazy.
Sound is also an important factor to consider. Consider purchasing a microphone that can be plugged directly into the camera if you are filming with a portable video camera. This reduces the amount of background noise in the video and allows your voice to be heard clearly.
Video quality is crucial. The tools you use for video creation make a lot of difference in your video quality. You don’t need a production house to shoot videos. Using video templates, such as those offered by Typito will help you create great quality videos with ease.
Moreover, if you have ever tried video editing the conventional, you know how time-consuming it can be. Using video makers will make the process quick for you. You can make the whole process more enjoyable using templates. When you use different types of texts, colors, subtitles and music, it enhances the user experience of watching your video. Typito’s tools have a lot to offer, this is why you should try out everything there is to offer and use all creative possibilities.
Some of the best leadership videos have the best edits. When it comes to editing, minor edits make a huge difference. Edits such as speakers’ names, graphic effects, etc. look pleasing to the audience’s eyes. Ensure you hire the best editors there are. But while you’re at it, you must remember that good quality comes at a cost. If you do not have the budget to afford an online video editor, Typito’s video maker comes to your rescue.
While editing, ensure to cut out everything that does not resonate with your central message. You should also insert things like light background music. If necessary, do not forget to add subtitles and captions with Ssemble.
Try not to just do the basics like removing the bits and arranging clips; instead, try to make your video content resonate with your message while also making it aesthetically pleasing.
Videos are the new way to convey your message. People love watching videos, and rarely anyone reads articles these days. Videos have the ability to capture viewers’ attention and entertain them, but they can also enlighten, persuade, and move an audience to take action. As a result, businesses are increasingly capitalizing on this trend, promoting their products and services via video and demonstrating increased sales. Hop on the bandwagon and use Typito’s video tools to create effective leadership videos for your organization.