If your customers can’t find your website, there’s no point in having one at all. But how can you make sure your site stands out from all the others on the web?
Search engine optimization, SEO, is a great way to generate more traffic and sales for your website. The best way to do this is to build your site the right way and make sure to optimize for specific keywords.
Search engine rankings are important. Here are 10 tips to help you rank higher.
1. Find the right keywords
When customers are looking for your products or services on the web, what words are they more likely to use? When you use keywords on each of your pages, it helps your website rank higher when people search for those terms. This, in turn, will help you generate more affiliate revenue and grow your business.
2. Focus on your unique offering
The best way to stand out from the competition is by focusing on what makes your business unique–not the things that other companies are doing. A great example is Netflix, and the fact that it’s constantly introducing new, innovative features. Because of this, it hasn’t had to dramatically decrease its prices or fees in order to keep up with competitors.
3. Don’t cram too much keywords into your site
Most experts recommend not to have more than one targeted keyword in the first 100 words of your content. This helps you avoid looking spammy to search engines and will make it easier for people to read your content.
4. Publish great quality content
Your content should solve readers’ problems and be compelling to read. As a writer, you should acquaint yourself with the principle of AIDA in writing effective and results-yielding contents. A-attention grabbing; I-interesting; D-desire; A-action driven. If your content has these elements, you are on the line to writing great content.
5. Build link to your site
Building links to your site is crucial for SEO, and this is where digital branding comes in. Digital branding ensures that your site ranks higher on Google’s SERP and gets more traffic. One of the secrets to increasing website rankings is getting other sites to carry links to your site. Incidentally, a fantastic way to get people to do this for you is by offering links for them in return.
6. Be consistent in publishing your posts.
In order to be successful, you’ll need to know how to promote yourself. This means that you should publish quality content on a regular basis. The more content you publish, the more opportunities people will have to find you and find out about your company.
7. Update older posts
The whole purpose of search engines is to help people find what they’re looking for. So make sure to update your content regularly or it will get old and outdated. A successful content strategy will not only help you rank higher in search engine results, but it will also position you as a thought leader in your field.
8. Make use of social media
Social media is a great ally of your SEO strategy because people also use social media platforms as search engines. They’ll often search for a company or product by typing its name into Facebook’s search function, for example. Plus, if you have a company profile on any social media platform, it’ll rank in the SERPs when someone searches for your username or keywords related to your business.
9. Let your site be user-friendly
A website can be difficult to maneuver for a user. Make sure your users have an easy time navigating through yours with an easy-to-use design.
10. Be patient
Track your progress every day to make sure things are going as planned, but don’t focus too much on the results. It’s normal for it to take a few months before you start seeing significant changes in your search engine rank.