Sometimes you feel that marketing professionals are speaking in a different language as it is sprinkled with puzzling jargon. Digitalization has escalated innovation, growth, and competitiveness within the marketing landscape. Simultaneously, it has added new jargon like voice search optimization, KPIs, CTRs, UX, conversion rate optimization, etc.
For understanding the latest internet marketing buzzwords listen to Gabo and Pete’s podcasts and discussions. BuzzWorld is an agency that concentrates on digital marketing targeted toward social media. If you are new to online business promotion then you will encounter new terms. Getting to know the 2022 digital marketing buzzwords can make a difference in attaining aimed results from the campaign.
Digital marketing buzzword to comprehend in 2022
UX or user experience
User experience refers to how your website is usable as a whole. Web designers and developers make sure that the website navigation is seamless and user-friendly. They must find what they came looking for with ease or they can jump to your competitors.
CRO or conversion rate optimization
CRO is a process of how marketers convert potential prospects into paid customers or subscribers. It refers to shoppers who converted from browsing to taking actions like signing up for a newsletter or buying a product.
Conversion rate = total conversion number ÷ total website visitors
Marketers look for ways to enhance the customer journey and maximize conversions. It includes offering freebies or adjusting other features like unclear navigations or slow page speed.
KPIs or key performance indicators
KPIs are success-measuring metrics. KPIs differ from one campaign to another. Common KPIs are –
- Social media traffic
- ROI
- CTR
- Organic growth
- Conversion rates
KPI monitoring determines the strategies that have been beneficial and can be used in future campaigns.
D2C
B2C and B2B marketing is popular but many people are not aware of the D2C or direct-to-consumer. It is a retail arrangement, which is a trendsetter. Orders are directly shipped to the customers by the retailer without any middlemen’s involvement.
D2C resembles B2C, where products are shipped directly to consumers. Social media is a huge influence on D2C marketing because brands have direct contact with consumers, which was impossible in the past.
CTR or click-through rate
CTR is a performance metric that defines content effectiveness. It displays the click percentage on posts or ads in comparison to impressions. Marketers gain an insight into their content’s performance. Even if there are plenty of campaign viewers, what matters, in the end, are actual clicks.
Mobile Optimization
Google bots have evolved over the last couple of years. People have even changed their way of making searches. They are using mobile phones more to browse the internet. So, Google swapped to mobile-first indexing.
It means relevant responsive websites are indexed and ranked first rather than static versions. Mobile optimization is not good for getting ranked on Google but even helps to keep users on the page. Responsive website design is compatible with every screen size.
Voice search optimization
Virtual assistants like Siri and Alexa are growing popular. Voice searches mean using your voice for searching the internet. It is a crucial SEO strategy that targets search terms like long tail keyword and avoids missing top ranks for relevant search terms.