Do you manage a business? In current times, it is more important than ever for companies to have an intentional presence in the digital world if they want to succeed. Whether you have a small business dedicated to orthodontics located in a small suburb, or you offer services as an experienced doula instructor in the main zone of a big metropolis, it is a must to join the online community if you are serious about being a leader in the market. If you are a business owner and want to start using SEO strategies but don’t know where to start, we will provide you with the most common mistakes made by many agencies, so you can be aware and choose SEO professionals who help you build a reliable brand and increase your sales. So, keep reading and prepare to accomplish your business goals.
1. Lack of updates on your site
Having a website and even more a blog, is an ongoing process that requires dedicated updates and continuous maintenance. While this task can be easily neglected by company managers due to other urgent things in their checklist, it is a key factor to achieve success in the online business’ world. Having outdated and irrelevant information on your web pages can be a determining element to let you out of the game, the consequences are as simple as Google’s algorithm placing your website behind your competitor’s online store. In conclusion, you will experience less traffic, sales and revenues. If you make a wise investment on a SEO agency who supports you with this activity, it will pay off with more people purchasing your products.
2. Neglecting the importance of location-based searches
Contrary to what most people think about SEO, it is an ever changing discipline that involves the user’s behavior through the time. According to recent research on this topic, there has been an increase in the last years in those searches focused on geolocation keywords, targeting products and services within a specific area. The growth has actually been exponential, having massive amounts of users looking for offers in the near of their location, and guess what? Most of the time, such users end up landing in those websites or physical stores from their results’ page to make a purchase.
3. Poor speed of your webpage
This point makes a lot of sense when we see it from the perspective of the user, as we all have experienced the awful feeling of navigating through a slow website, this situation can easily become frustrating, discouraging us from continuing on that page, let alone, making a purchase. If you will invest in SEO, make sure to have an adequate digital infrastructure to support an increased number of visitors on your online store.
Slow loading times can frustrate the existing loyal customers, which can have a serious impact on revenue. According to research, 47% of people didn’t want to spend more than 3 seconds for a web page to load, and 40% of the people could abandon a website completely if that happens. Not only that, but the speed of a website also determines the rankings of a website on Google. So, since Yoast SEO is one of the most popular and highly recommended plugins to help optimise your SEO efforts, you might want to check out Yoast SEO tips to know about various tactics that could help you tackle this poor speed of loading the webpage well.
4. Hiring inexpert agencies
When it comes to marketing channels, SEO is hands down the number one favorite of online strategists, and although there are plenty of agencies claiming to successfully implement this approach on many business, the truth is that most of the so-called marketing advisers end up doing an inefficient job due to, either the lack of experience or adequate preparation.
5. Bad score on Google reviews
Here there are a few things to keep in mind. It is not necessary to have only 5-star reviews of your company, as it is expected that a few customers will receive something different than what they expected, but if you continue to have an increased number of bad reviews, that can certainly affect your reputation and likeliness to be shown to users. On the other hand, having only excellent reviews can look kind of suspicious for the Google algorithm as well.