In the digital age, it is essential for a company to be visible on the internet. For this, your site must be optimized, but not only. In order to guarantee a good position on search engines, it is essential to create a business blog. It will allow you not only to interact with your audience, but also to convert your prospects into customers. How a professional blog can add value to your website? How to take advantage of this? Discover the 6 reasons to create one for your company.
1. Improve the positioning of your business
To obtain good visibility on search engines, the fixed pages of your site must be optimized. To achieve this, you must know and apply the 3 pillars of natural referencing.
1. First pillar: technique
This is the structure of the site. She must have:
- intuitive architecture;
- correct HTML markup;
- responsive mode (display adapted to mobiles);
- simple and short URLs;
- reduced page load time.
2. Second pillar: content
It is on this second pillar that most of the SEO (Search Engine Optimization) work rests. To achieve good optimization, you must:
- rich vocabulary;
- content with high added value;
- internal networking;
- reliable sources;
- regular publications (blog articles);
If you are not comfortable with writing, it is best to work with an SEO web editor who has a perfect command of the intricacies of natural referencing.
3. Third pillar: notoriety
This is the popularity of your business on the web. The more it will be reputed with quality counterparts, the better its positioning will be. To do this, you need backlinks from powerful sites and above all, be present on as many social networks as possible.
Now you know the 3 main SEO criteria. Keep in mind that the more your company is visible on the web, the more traffic you will have. To stay well positioned in search engines, your site needs to be fed regularly. To achieve this, there is only one solution: the blog.
2. Demonstrate your expertise
The professional blog is an essential tool to promote your work. It highlights your know-how and presents you as an expert in your field. It also allows your visitors to ask you questions on the various topics discussed there. This way, you can demonstrate your expertise by responding to them in a simple, yet professional manner. Blogging also allows you to promote your company’s brand image. Thanks to it, you can share:
- your news;
- your promotional offers;
- photos or videos of your achievements.
Do not hesitate to highlight the favorable opinions of your customers. If you have negative comments, respond to them with courtesy and friendliness, because you should never be unprofessional or you can take the guide or assistance of professional Wikipedia writers.
3. Connect with your audience
The company blog is the ideal tool to know the expectations of your customers. To do this, take the time to answer the questions they ask in the comments. The blog is a very effective tool. To be able to exploit it to the maximum, you must have fully understood the needs of your readers, because they like to identify with bloggers. To achieve this, all you need to do is take a few actions.
- Ask your readers to fill out questionnaires.
- Set up opt-ins to obtain a mailing list.
- Regularly write newsletters for your audience.
To stand out from the competition, you must adapt your speech to your readership. Get to know your ideal client, because they will determine the editorial tone of your writing. If you are familiar with the Google Search Console, you can target articles that appeal to your community the most. Thanks to this tool, you will be able to identify and rework the texts that need to be. You can also write articles on posts that have made the buzz on social networks.
4. Gain traffic through your business blog
The more regularly you publish, the more your company is visible on search engines, so the more visitors it gets. This is called organic traffic. It is essential to publish articles with high added value that promote the user experience and respond to the search intentions of Internet users. If this is not the case, people will not stay on your blog and will seek the solution to their problem elsewhere.
Does your business have a presence on Facebook, Instagram, or LinkedIn? This is good news, because social networks are excellent distribution channels. Thanks to them, the posts and comments associated with them, you will benefit from the resulting social traffic. Now that you know the importance of this influx, understand that your professional blog can also turn your visitors into customers.
5. Convert your prospects into customers thanks to the professional blog
Did you manage to connect with your audience? Cheer! The next step is to turn your leads into customers. By showing your expertise through your blog posts, you have proven to your readers that they can trust you. To encourage your prospects to buy your products, you must integrate a call-to-action button, also called a call to action or CTA. This is a clickable visual element that redirects the reader to a page of your company. It can direct the prospect to:
- a contact form;
- a promotional offer;
- the product sheet of a commodity;
- an event registration form;
- a page to subscribe to a newsletter;
- a link to download a white paper.
In addition, good internal networking (organization of internal links) will strengthen your strategy. Thus, by regularly publishing texts with CTAs, your readers will be automatically brought to your site and will be tempted to buy your products. But beware! For the reader to click on this button, he must not feel forced in any way. To achieve this, this action must be done with subtlety and integrate perfectly with your text. Moderate the use of pop-up windows, because it is very unpleasant to be interrupted while reading an article.
6. Build a Powerful Network to Gain Authority
To have a good reputation, you need to get backlinks from powerful sites. So rather than sending requests by email that will get no response, there is a much simpler solution: guest articles.
By writing an article for a popular site, your own blog will get quality backlinks, gain fame and therefore increase its traffic. In addition, the text you have written will be shared on the social networks of the host. Because of this, you will receive a wave of new visitors. And who says new visitors, says possibility of conversion.
As you will have understood, creating a Wikipedia page is a real asset for your business. It allows him to remain visible in search engines, demonstrate your expertise and gain traffic by building a powerful network. This essential tool also makes it possible to know your readers, to retain them and above all to convert them into customers. To achieve this, you must not only publish quality content, but also do it regularly. So, what are you waiting for to create your own?