Truth be told, for so many years, email marketing has naturally defended its position as one of the most powerful and effective marketing strategies in the digital realm. Moreover, Web-based Chatbots are what mostly comes to mind when you are speaking of AI in customer support or otherwise. Advances in contemporary AI, though, have made email bots the next edge in customer support automation, allowing businesses and companies to fulfil the expectations for a quick and convenient omnichannel experience.
What really is this Email type of Bot?
Well, Email bot, is a part of the customer service automation toolkit that replies quickly to support requests and tickets sent in through email. Using AI, your current knowledge base, and some sort of contextual analysis, a mail bot can then deliver responses that are actually customized to fulfil the needs of your customer in the absence of the requirement for human interaction. With a mail bot working side by side with your overall business support team, you can automatically and effectively respond with the correct message to customer requests in the absence of having a delay in response times.
Your leads
It has been often found that when trying to engage your overall leads, sales reps don’t have sufficient points of contact with the leads before they actually give up. Here a bot can be transforming. Actually, bots’ have been around for quite some time now; think back to that of Microsoft’s paperclip bot ‘Clippy’ from the 90s that actually everybody loved to hate! However, these have progressed quite a bit from that time.
Now, a mail bot is a piece of modified software that sends out answers to your clients or customer questions and enquiries using your email address as well as that of branded language. Developed with the use of artificial intelligence, the prime role of the email bot is to simply answer questions and point leads in the correct direction. It may get multiple questions and that of even respond to all of them.
Similar to a search engine, it ranks all the potential answers and actually prioritises what it really thinks is most important. These answers may even be in the shape of sentences, summaries, even that of documents or links to webpages as well as brochures, whatever you prefer.
Similarly, the bot can also perform other tasks, like that of classification. For example, it might even have the ability to classify emails as well as enquiries into leads, complaints and spam. Thus, streamlining overall internal procedures by simply sending complaints to customer service, avoiding the spam and dealing with the overall leads itself.
Proper prediction is helpful
Another feature when tackling with leads it could contain is overall prediction. What questions are going to be asked next? When is the right and the best time to send a follow up email? How many emails are actually finest or best to send to this lead? Remember these are only a few of the ideas that can be developed into an email type of bot; the probability is if you can think it, it can clearly be done.
How does this bot add value to a business?
The business added value of a mail type of bot can widely be explained under three headings.
Knowledge : bot got all your data
Even the most knowledgeable staff members who have worked fifteen or twenty plus years for your company are not be going to able to memorise everything your company actually has ever offered. For example, knowing the overall costs of flights, hotels and exactly where to spot this information. A powerful and advanced machine, such as a mail type of bot, can gather up lots of information and knowledge related to your company. The point is it is just restricted by the capacity of the hardware you have. Of course, you have no idea how many piles of knowledge your bot has for you and can make things easier and effective for you.
Overall Efficiency with bot: it is quicker & more accurate
As per a research in coming years, bot will be responsible for even that of savings of more than eight billion dollars annually. An email type of bot will make your sales staff a lot more productive; saving them from having to look for something they know actually exists but cannot simply find. Saved time can then be spent easily on more creative areas that are much more productive.
Business Sales: Enhancement in Your sales volume and quality
In case you answer all your enquiries as well as maintain contact with leads for longer, not just are you qualifying more leads, but even you are going to process more leads. Both sales and profit are going to enhance. The point is once your clients would see that you are responding their mails regularly and without any delays; they are going to be more inclined towards you. They would share the good word about your business. They would know that no matter what doubts they have, they would get a suitable response from your side. Hence, you can be sure that your business sales go up. After all, the good reviews turn into great sales. Once your clients are happy with you, you would be really happy about the jump you see in your business sales.
The point is simple, in case your business can manage to get the right type of information and offers to your potential possible at the right time, you can massively increase your chances of closing a sale. Indeed, a good chatbot will help you do exactly this. For example, a chatbot can proactively offer its assistance help on your website through email and accompany the user on their way through the website or even that of online shop. It can even advise and assist the user, for example, by assisting him or her select a product or simply pointing out suitable offers. The point is you can make the chatbots sit not just on your email but otherwise on your website and WhatsApp too!
Conclusion
To sum up, it is time that you embrace an email chatbot for your business growth and effectivity. You would not be disappointed once you make the right usage.