Thu. May 30th, 2024

To stay relevant, every industry needs to adapt to the changing consumer behaviour. With time, there are new demands and expectations of customers that need to be catered to, for the proper functioning of the industry.

Talking about the eyewear industry, it has done well to keep itself updated with the changing consumer behaviour. In this writeup, we will look at some of the recent trends that the eyewear industry is witnessing.

Online Glasses

With the availability of eyeglasses online, things have become very convenient for both the sellers and the buyers. The online platform creates a level playing field for all types of businesses, regardless of their size. It also improves their reachability to a wider section of the public.

Talking about consumers, it makes shopping time-saving and hassle-free. The savings that the e-commerce firms make by avoiding the investment costs required to set up a brick-and-mortar setup and also by eliminating the middlemen, is passed on to the consumers. This is reflected in the pocket-friendly prices of online glasses, and also the extensive offers and discounts offered here.

Online glasses are already successful and the first preference for a significant section of the public. There are certain things that are mainly responsible for their success. Let’s see what they are!

Along with the availability of a huge collection that are both stylish and affordable, there are certain services that make online glasses a big hit. These services include eye tests, home trials and also fast delivery.

Designer Glasses

Designer glasses have been there for a long time. However, in recent times, they have become popular. There are mainly two reasons responsible for this. These are availability and affordability.

Recently, I bought a designer pair. It is a stylish pair of vintage glasses in the classic tortoiseshell style. While looking for designer glasses over the digital medium, I was amazed by the collection. You name the style or the type, and you can find a variety of pairs in each one of them. This was definitely not the case before.

There is a common perception that still persists among a broad section of the public that the prices of designer glasses are very high and it is difficult for a common man to afford them. Even I thought the same unless my online experience changed it completely. Once you head online to shop for designer glasses, what will fascinate you the most is their pocket-friendly prices. Gone are those days when a common man couldn’t afford designer glasses.

Scientific advancements

With all the knowledge that science has to provide, it is important that they are executed properly. Throughout its existence, the eyewear industry has stood true to this fact. Here are some of the recent scientific advancements made in the eyewear industry.

With the increasing dependence on digital mediums for even the most necessary things, we have been subjected to an increase in screen time. Digital screens are known to emit blue light, the excessive exposure to which can cause harm to our eyes. To tackle this problem, blue light blocking glasses have been introduced, which brings down the amount of blue light striking our eyes to negligible levels.

Nowadays, transition lenses are selling like hotcakes. Apart from being super cool, these lenses are a scientific genius. Also referred to as photochromic lenses, they have an amazing ability to change the colour of their tints, as paper the intensity of light falling on their surface. As you move outdoors into bright conditions from an indoor setup, transition lenses become darker to function as a pair of sunglasses.

One of the most advanced scientific developments that the eyewear industry has witnessed is the varifocals. Varifocal glasses provide eyesight correction for both nearsightedness and farsightedness, and due to the presence of multiple focal points, the transition between objects placed at different distances is very smooth. Unlike the bifocals, the boundary of separation of different zones of vision is not visible to the naked eye, in the case of varifocals. Hence, the visual appeal of the varifocal glasses is not at all compromised.

Contact Lenses

Contact lenses are not only being used for eyesight correction these days but also as a fashion accessory. However, it needs to be noted that they are not an alternative to eyeglasses, when it comes to being used as a fashion accessory. Both have their own uniqueness.

Contact lenses are preferred by those who wear glasses all day long and are looking for a lightweight option. Also, if your day-to-day work involves dynamic movements, contact lenses are your way to go.

By Manali