Wed. Apr 17th, 2024
Marketplace feature on Facebook

Did you know that you can advertise your local business using the Marketplace feature on Facebook? With around three billion active monthly users, you probably have Facebook in your marketing strategy to some extent. But are you making the most of the platform?

What’s Facebook Marketplace?

If you’ve not seen this feature before, this is essentially a place where Facebook users can buy and sell items. For example, you might have an unworn pair of shoes to sell. Meanwhile, somebody else in your community likes the look of the shoes and is willing to pay for them. They’ll send a message and you both get what you want.

Importantly, Marketplace uses IP addresses to determine the location of users. Of course, there’s no point seeing something for sale on the other side of the country. How will you pick it up?

Using Marketplace to Promote Services

As well as people selling their shoes and umbrellas, Marketplace is also the perfect location for businesses to sell their services. Since everything is based on IP addresses, you know that your services will only be shown to locals – it’s like handing a leaflet out to lots of people in the community (but without all the hassle that this normally generates).

Of course, you’ll need to consider your target market and their presence on the platform. Fortunately, Facebook contains most audiences these days (even older generations). So long as you have a business account, you’re ready to get started.

How to Use Marketplace as a Business

If you want to make the most of this technique, it starts with your business account (although you can use a personal account, we recommend a business account). Head into the Marketplace (accessible from most parts of the app or website), create a new listing, and start advertising your business.

When creating a listing for your service, remember to add as much information as possible. This includes a description of the service, images, price, location, and more. You want people to see the listing and feel compelled to contact your brand or visit your website. At this stage, you can also choose a category for your listing. Once you’re finished, hit the post button.

Once you add a listing, Facebook creates a Marketplace profile and all those browsing the website will see it. If you want to share your listing, you can also do this across Facebook (and even to other social media platforms).

Benefits of Using Marketplace as a Business

Firstly, why not advertise your service on the Marketplace considering the sheer number of users it has? In all likelihood, your target market is present on the platform and uses it every day. With a simple listing, you increase exposure and provide another channel through which customers can find your brand.

Secondly, the process is easy, and you only need to do it once. Naturally, you’re welcome to play around with the listing. However, you don’t need to do much after posting. Share it to social media, update the information every so often, and watch as people discover your brand this way.

Thirdly, it’s fair to say that people trust listings on Facebook (considerably more than they trust listings on Craigslist!). With a listing for your service, your brand will still have credibility and authority. Just in case you need another reason, setting up a listing for your service couldn’t be any easier. As you’ve seen in this guide, it’s as simple as a few clicks. Why not get started now with King Kong’s Facebook department in NZ?

By Manali