Direct mail is one of the longest standing marketing techniques. This traditional form of marketing has endured right up until today and we don’t see it disappearing anytime soon. In direct mail marketing, physical print products are sent directly to your target audience. It has been used to capture the attention, interest, and desire of a targeted audience long before the invention of the Internet. Direct mail generally comes as a surprise to its target audience and is a type of marketing technique that businesses use to reach new customers and reconnect with consumers that have shown an interest in their brand previously.
Business-to-business (B2B) marketing includes any marketing targeted at another business. Increasing transactions between businesses can be a tough process. Building trust with B2B buyers can take a long time, and B2B marketing methods typically do not provide the same immediate satisfaction as business-to-consumer (B2C) marketing. However, B2B sales are higher in value and more recurrent than B2C sales. When B2B products are sold, the lifetime value of the customer is often more than that of B2C, and the time and effort spent to end the sale is more rewarding in the long-term.
Direct mail can be advantageous to B2B marketers for various reasons, such as:
· Targeted prospects are more likely to respond
· The tangible aspect of direct mail is highly engaging
· 90% of direct mail gets opened
· You can easily track the success of direct mail campaigns
Direct Mail Marketing Products
Choosing the physical print product can make or break your direct mail marketing campaign. Choosing the physical product before creating the designs will allow you to layout your campaign much more successfully. A creative and highly engaging product such as a Z Card or Infinity Card will entertain your B2B buyers for long enough to absorb your brand message. Choosing the perfect style and finish will impress your audience and lead to a higher return on investment.
Z Fold Card
The benefits of z fold cards include:
· Retainable and compact sizes
· Perfect for text and image focused campaigns
· Ideal for maps, guides, lists and posters
The benefits of infinity cards include:
· The never-ending folding motion is highly engaging
· Perfect for Image focused campaigns
· Rare, unique, and creative
· Variety of sizes
The reason direct mail marketing has stood the test of time is that when B2B companies invest in quality direct mail marketing campaigns it pays off for them in the long run.