With the meteoric rise of several short and long format video streaming platforms like TikTok, YouTube, and the rollout of Instagram reels, it is no secret that people love to consume video content. In 2021, the average time spent by the 2 billion users of YouTube on the platform was 40 minutes while TikTok also reported a billion monthly active users.
A survey shows that 54% of the consumers would want to see more video content from the brands they support. Thus, video marketing is an inevitable component of your marketing strategy. You need to start editing videos using a video maker online, or any other tool to create your videos.
However, if you are beginning your video marketing journey or improving on your current strategy, read on to find out the ways to do so!
- Make Effective Use of Time
When creating videos for your brand, it is easy to get carried away and end up making a video that is too large. Most people online have very short attention spans. Thus, very long and drawn-out videos might not work in your favor.
While there is nothing wrong with properly explaining your product or service, make sure that you do not include unnecessary stuff that will cause your audience to drift off. Try to make every second count. Remember, the goal is to get across as much information as possible before the consumer would lose attention or skip your video.
You can create short-form videos easily using a video maker online.
- Make Your Subject Clear
For the audience to commit to your video, they have to know why they are watching your video. You have a short window of time in which you can persuade your audience to watch your video further.
To do this, make the subject of your video clear. You can do this by giving your video a clear title, description, and delivering vital information at the beginning of the video. If you have a video that is longer than 3 minutes or so, give the synopsis of the video beforehand. You can also highlight the benefits your audience will get after watching your video.
- Tell a Story
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If you bombard your audience with just facts and figures, it will be hard for them to remember it and maybe even boring. Instead, you can try giving the same information in the form of a relatable or easy-to-understand story.
Your story or narrative may help generate an emotional response in your audience, helping them remember your brand better. But remember, storytelling is an art. Use a clear and concise narrative that is not hard to follow. Moreover, you may also add effects for better narration using a video maker online.
You can help them relate to your brand better by showing them how you get to making your product or offering a service. You can also get a little personal by talking about their problems and how you can help solve them.
- Don’t Forget to Optimize Your Videos
As the attention span of people continues to decrease, a lot of people just like to see a video about something rather than read about it. This has led YouTube to become the second largest search engine behind Google itself.
However, in order to see your videos, people would have to find them first. This is where search engine optimization becomes very important. You need to find out keywords for your video and include them in the title and description. You need to keep your title short and use an eye-catching thumbnail. Also include important links to your pages in the description.
While uploading your videos on platforms like Facebook, you need to make your videos concise. Then, optimize them for mobile viewing. Also, try to make it such that it can be viewed without audio-aid as many people might see them with the volume turned off on their phones. You can use captions for this or use a video maker online to add them.
- Give a Proper CTA
So now you have won your audience over by following all the handy tips above. What’s next? You need to tell your audience what you want them to do at the end of the video. This is your call to action.
A call to action can be anything from asking them to follow a link to your page, subscribe to your channel/newsletter, share your video, or connect to your social media handles. Without a proper call to action, all your previous hard work may go to waste as the customer might not know what to do next.
So, tailor your call to action properly and according to your target audience. You may use a video maker online to highlight your CTA.
- Analyze How Your Videos Perform
The best way to get better results is to learn from your hits and misses. Use the native analytical tools of your platform to see how your videos are doing.
Important metrics to look out for include view count, share count, play rate, and engagement rate.
Also, don’t forget to check your likes/dislikes and the feedback you get in comments. Using all these metrics, you can ascertain what works for your brand. You can also find out what doesn’t and use it to tailor videos more suited for your target audience.
Final Thoughts
In this current fast-paced world, it is very hard to catch hold of people’s attention. You need to ensure that you’re providing them content that is worth watching. If you don’t do that, they may simply not engage with your videos.
However, if done right, a proper video marketing strategy can work wonders for you. You can instantly reach out to your target audience from the billions of people who watch video-based content daily. It will allow your customers to get to know you in the most interactive way possible.