NetbaseQuid is a social analytics company specializing in providing businesses with the insights they need to understand better and reach their customers. The company has been around for many years and has helped some of the largest organizations in the world improve their engagement rates. NetbaseQuid’s software uses artificial intelligence, machine learning, and natural language processing to analyze text from any source, including social media sites like Facebook, Twitter, Instagram, YouTube, and others. Here, we will discuss how companies or a brand can use social media analytics to make marketing decisions or form a marketing campaign based on social analytics.
1. By Identifying Influential Users
If you are planning a marketing campaign, you need to know who your target audience is. If you are an established company with a strong presence, you can often rely on your customer data to give you good information about your customers. However, if this is not the case, or if you want to analyze an entirely new demographic or geographical area, you need outside information. By using social media analytics to identify your customer’s influential friends and friends-of-friends, you can get a sense of who they are and learn what motivates them to action. This information will be invaluable when it is time to create your campaign.
2. Knowing What Consumers Think of Your Company
If you are planning to launch a new product or have some big changes coming to an existing one, social analytics can give you the insight you need to see how your prospective customers might react. You can use it to get information about value perception, pricing expectations, brand loyalty, and even problem areas that need improvement. Better yet, it can give you this information in real-time so that you can adjust your campaign if needed.
3. Improving Social Media Engagement
If you are a social media site, social media analytics can help you improve your service. By collecting big data from across the social web, social media analytic providers can study how people interact with others and create models to predict what will happen in the future. In turn, social networking sites can use this information to improve the social media services they provide.
4. By Keeping Social Media Relevant
Social media is becoming more and more personalized. Each social network has its way of tailoring posts to individuals based on their interests or social graph, so each social platform will give you a different experience when you log in. However, this can often make social media feel untargeted and useless for marketers trying to reach social media audiences. Using social media analytic, marketers can gain detailed information about social media interactions and use it in conjunction with social networking algorithms to create relevant social media experiences for their target demographics.
5. By Identifying Social Media Opportunities
Social analytics can also be used to identify social media opportunities. By studying social media interactions or social buzz around a topic, social analytics providers can tell their clients when it makes sense to enter the conversation with advertising or social outreach. NetbaseQuid social media analytics can also find social media influencers that a brand should work with or private social communities that a brand might want to join.
By understanding social media analytics, marketers can better engage social media audiences and improve social media experiences. Using social media analytics, marketers can make social media relevant to their target demographic and keep social media interactions targeted toward their brand or company.