Fri. Jun 14th, 2024

In today’s digital world, it is highly significant to gain valuable organic traffic on a website to gain authority.  

Search Engine Optimization or SEO is an integral component of Digital Marketing that helps you to drive more organic traffic to your website along with many other advantages like better audience engagement for building trust and loyalty, increased brand awareness and improved conversion rates.

All these above-mentioned factors help a website to gain higher ranks in search engine results that ultimately has a huge positive impact on its overall growth and profitability.

So, it becomes exceedingly important to have an SEO-friendly website design.

For many of you who know the significance of SEO in a business website, the actual problem is how to make an SEO friendly website?

To gain more knowledge on SEO and its significance in business you can undertake elaborative Digital Marketing training to imbibe its essence and fundamentals. 

What is SEO Friendly Website?

An  SEO friendly website is a website that crawlers can quickly evaluate to have a better understanding of its structure and content. 

An SEO friendly website has distinctive features like the use of targeted keywords, rich images, infographics and videos, multi-device compatibility and many more that helps in gaining higher ranks in search engines.

5 tips for making SEO friendly website design

  1. Use Responsive Website Design
  2. Include SEO optimized text
  3. Use Optimized Images
  4. Utilizing a Text-based Navigation system
  5. Redirecting
  • Use Responsive Website Design

Having a responsive website design that is compatible with mobile phones and tablets along with desktops is one of the most important factors deciding the success of your business. The reason behind this is an exceeding number of mobile users worldwide.

Develop a responsive website for all the devices and try to resize and reshape according to the respective screens to make it an SEO-friendly website.

You can take the help of some content management systems like Joomla or WordPress to design your website in case you don’t want too many plugins in your website. Alternatively, you can also download many responsive and pre-optimized templates from the internet to add your desired elements.

  • Include SEO optimized text

The text of a website is one of the most important factors governing the success of a business website. An original and unique text free of grammatical mistakes is regarded as authentic and is considered a highly valuable factor for achieving higher ranks in the eyes of Google.

You should make it a point to use the necessary keywords spread evenly across the entire text of your website. The title, headings, meta descriptions, images and videos must have the required keywords making them easily accessible and found by the users as well as the crawlers.

Moreover, the title of the web pages should have a length of 50-60 characters while the meta description should not be more than 150-160 characters with the targeted keywords embedded in them.

  • Use Optimized Images

Including images and infographics in the website is a sure-shot way for improving the visual appeal of a website and thus proving to enhance the audience engagement. 

You must also try to include the targeted keywords in the URL and utilize an SEO friendly approach to manage the drop-down boxes to make the website more SEO-friendly.

The text that you use for infographics should also contain keywords. Even the slides used in the website must have the keywords to make the website SEO-friendly.

  • Utilizing a Text-based Navigation system

A navigation system in the website helps in providing easy access to visit different parts of a website. Thus, it is highly crucial to plan and design the website to optimize according to the SEO.

Try to make the navigation text-based to be easily identifiable by the search engines. 

You can take the help of CSS to create menus as often used by the designers.

  • Redirecting

It is also important to utilize the redirects that will save you from losing the audience traffic. You should be aware of the problems arising from deleted web pages that display 404 errors. Thus, redirecting the audience to the new webpage is equally important to improve the quality of the website and to retain the traffic for a better user experience. 

Make sure to include the keywords in the permalink of the new webpage for redirecting. Additionally, you can even utilize a customized 404 redirect to drive audiences to some other pages of the website.

Final Takeaways

Making a website SEO friendly is equally important as many other important features that include its visual appeal and user-friendly attributes.

By designing and developing a website that is SEO friendly offers many advantages. How to make an SEO friendly website isn’t as difficult a task as thought to be. By employing SEO techniques to your website you can surely reap higher benefits, the top one being higher ranks on google search engines providing authenticity and authority to the website to help grow your business.

Hope this article was insightful enough and will help you to design, develop and optimize your website according to the SEO for the overall growth and profitability of your business.

In case you are in need of professional assistance to help you design an SEO friendly website for your business, you can think of hiring a professional Online Marketing Agency to do that on your behalf.

By Manali